Raffi Hayrapet
Sonic Branding Advisor
Fog Reports
A comprehensive sonic identity for Fog, a conflict-journalism platform producing visually driven, stylish reporting and analysis on global unrest.
1 - Audio Logo
Built in two parts: layered glitch textures and real camera sounds recorded directly from Fog’s own gear, followed by a pad inspired by a console start-up.
Together, these elements were designed to capture Fog’s distinctly modern, technical yet mysterious identity.
3 - Brand Track Album
The five-track album spans heavy electronic energy with darker ambient moods, offering everything from tense and metallic to warm and hopeful.
The music was designed to sit seamlessly under Fog’s short-form documentaries on their YouTube channel.
2 - Bespoke Soundtrack
Raffi also composed the soundtrack for Fog’s short documentary on the sham referendums during the Ukraine–Russia war.
He created a set of brief pieces that blend ambient, trip-hop, and sound-design elements to support the film’s tense and unsettling tone.
4 - SFX Package
The SFX package includes industrial hits, eerie voices, brooding winds, and sharp metallic textures.
All assets were meticulously designed to enhance Fog’s natural soundscapes with the dark, industrial tone that defines their style.