Raffi Hayrapet
Sonic Branding Advisor
Driving Measurable Brand Outcomes
Through Sound
My Recipe for Sonic Success
Strategic Rigor
Supported by a master's in Music Neuroscience I work with external researchers to test sonic assets, guiding creative direction while helping teams demonstrate the effectiveness of their sonic identities.
Creative Expertise
Working from a fully equipped studio, with a wide repertoire of physical and digital tools at hand, I’m able to move fluidly across styles and ideas, staying versatile without ever compromising on quality.
Community Mindedness
Coming from a multicultural background and staying deeply connected to community through workshops and music, I create work that helps organisations genuinely connect with the people they serve.
Confidence in the vision
By staying well-rounded and balancing clear objectivity with a genuine passion for helping brands, I’m able to make decisions with clarity, conviction, and purpose.